Marketing Vol. 1 Summaries
These Soundview Summaries cover the books’ main points and highlights and gives you a working knowledge of the latest business practices. A Summary isn't merely a digest or excerpts strung together, it's a seamless document that reads (and holds your interest) like a magazine article. Summaries not only save you time and money; they keep you abreast of the latest ideas and techniques, and they help you decide whether a book is worth reading in its entirety.
FEATURES
• 5,000 word summary of each title in text format.
• 20-minute audio summary of each title available for download.
• Captures all of the key points of the original book.
• All titles have been chosen by Soundview Executive Book Summaries as among the best 30 books of the year in which they were published.
• Application remembers your current page for each summary so you don't lose your place between sessions.
• Three text sizes, including a large print size.
• Night mode can be turned on to make the text easier on your eyes in dim light conditions.
• Flip pages with the swipe of a finger or the touch of a button.
• Your current position in each audio summary is also saved between sessions.
• Built-in audio player works just like the iPod audio player.
• Volume is customizable within the application.
Marketing Vol. I
IN SEARCH OF THE OBVIOUS: The Antidote for Today’s Marketing Mess by Jack Trout: In this summary, marketing guru Jack Trout clears up the confusion that surrounds the marketing profession. Instead of focusing on segmentation or customer retention or search engine optimization, marketers should be searching for that simple, obvious differentiating idea.
MEATBALL SUNDAE by Seth Godin: Godin’s latest book is the definitive guide to the 14 trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says 5,000 people who want to hear your message are more valuable than 5 million who don’t. Godin doesn’t pretend that it’s easy to get your products, marketing messages and internal systems in sync. But he’ll definitely convince you that it’s worth the effort.
CITIZEN MARKETERS by Ben McConnell & Jackie Huba: “Citizen marketers” are forming growing communities of enthusiasts and evangelists, getting the word out about what products they love or hate. They have credibility and influence because people response to their authenticity. They are crucial to successful Web sites or grassroots campaigns because they lead others to action, and the transparent nature of their collaboration enhances what companies crave: loyalty.
ABOUT SOUNDVIEW
Soundview works closely with the leading business book publishers to offer summaries of the 30 best business books of the year to it’s more than 100,000 worldwide subscribers. Soundview offers summaries in print, audio and digital formats for delivery by mail and online. And now they offer topic-based summary collections designed for the iPhone® and iPod Touch®. On the web at www.summary.com.
ABOUT RENKARA MEDIA GROUP
Renkara Media Group, Inc. was founded in 2000 and is a leading provider of education and entertainment software for the iPhone and iPod Touch. Since the release of the iPhone SDK, it specializes in applications for the iPhone and iPod Touch, particularly in the development of education, entertainment, and reference products.
| | Released Date | Oct 26, 2009 | Size | 1.1 MB |
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| Seller | : 1.3.2 (iPhone OS 3.0 Tested) | Language | English |
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| Ratings | | Requitements | |
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| Price | $5.99 | Compatible with iPhone and iPod touch
Requires iPhone OS 2.2.1 or later |
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| Version | Renkara Media Group, Inc. |
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